Aishalah Foster is a Toronto-based digital marketer who focuses on digital strategy and branding. She can be reached here.
Pride at George Brown College
Campaign: Proud to be Pride
Objective: Boost awareness and engagement for GBC Pride events among students.
Target Audience: Social media-savvy GBC students 20–30 years old, non-binary, queer community and their allies seeking connection and safe spaces.
Message: GBC Pride is a joyful, inclusive, and safe environment where LGBTQ+ students and allies can connect, express themselves, and celebrate their identities.
Execution:
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Real stories from LGBTQ+ students.
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Online and offline inclusive events.
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Digital media placements within a $10,000 budget.
Lululemon
Hypothetical Client Project
Campaign Goals:
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Boost social media engagement by 23% in 6 months.
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Increase upselling to current consumers by 5%.
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Drive awareness of “Sun Block” through digital and in-store campaigns across Canada (English and French).
Target Audience: Active, health-conscious individuals who value sun safety and premium quality.
Product: Sun Block High-Rise UPF 50+ Recreation Tight 29” and Sun Block UPF 50+ Recreation Long-Sleeve Shirt.
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UV Protection
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Durability
Tactics: Digital promotions will span Instagram, TikTok, LinkedIn, and email, reinforcing Lululemon’s commitment to UV protection and performance.
Click here to see Tactics.
