Aishalah Foster is a Toronto-based digital marketer who focuses on digital strategy and branding. She can be reached here.
Curlworld
This project centred on developing and executing a content marketing strategy for Curlworld, a blog designed to empower individuals with curly hair. The strategy seamlessly combined storytelling, educational resources, and platform-specific tactics to inspire and engage the curly hair community.
“Straight to Curly: Transitioning to Embrace Your Natural Curls”
“Small Business Spotlight: Belusch”
“Achieving Well-Defined Curls: Products and Techniques”
Blogs were repurposed into micro-content for TikTok and Instagram.
Insight: TikTok excelled with higher views and interactions, while Instagram’s lower engagement highlighted the need for tailored platform-specific strategies.
LinkedIn Articles
Sharing insights from the seminars I’ve attended, these articles highlight the key takeaways and valuable learnings.
Click below to explore articles.
“A Semester of Growth: Lessons in Networking and Storytelling”
“Unlocking Career Success: Job-Seeking Strategies, Networking Tips, and Insights”
“The Power of Storytelling: Lessons from Anamaria’s Marketing Journey”
“Insights from a Media Planner on Co-op, Networking, and Resilience"
South Africa: Infographic
This infographic was aimed to guide business professionals in navigating South African cultural nuances, ensuring respectful and effective business communication.
